August is historical a weaker month as in many areas, the academic year has yet to start. J1 is reporting slightly lower listening results overall. In August, we saw a significant increase in VIP listening. This can be equated to some changes that we made to the way that J1 is listed on Live365. August was also the first full month that the updated Live365 website layout has been online. We have not experienced any listener complaints as a result but we do attribute our lower results, especially from non-USA locations due to potential interactions with the new Live365 design. We will continue to watch our trends throughout the rest of the year.
Thank you again for listening to J1 and for subscribing to VIP. Remember, for each VIP membership that is done through the J1 website (j1fm.com), that reward money goes directly to pay the annual broadcasting fees. J1 was listener supported last year and we will be for 2011. Let’s now shoot for 2012!
J1 LOVES YOU!
