J1 reports February, 2010 results

Even if you take into consideration that February was a short month, J1 saw an overall decline in total listening hours and a substantial decline in VIP listening.

J1 saw a substantal increase in listening during the PST evening hours from 5PM to 11PM (during Japan’s workday), Sunday through Thursday.  During this time, J1 had an ASL of 18.09, which is well above our station average.  This is compared to the North American workday ASL of 16.82.

J1 reminds our VIP listeners to make sure that they are logging on with their username and password even if the stream is not full.  This will assure that J1 receives the credit for your listening.  J1 is listener supported and every hour you listen with your VIP membership is important to us.

In March, J1 will present Michiasa Music, a new sub-playlist of over 1,200 handpicked tracks.  Michiasa Music is designed to go on Monday through Friday from 8 to 10AM in Japan.  In late February, J1 introduced the Michiasa Music subformat with the “Michiasa Music Matsuri”.  The Matsuri show attained a 10.08 ASL.  The average Retro Weekend in February attained a 9.60 ASL.

On behalf of the J1 Ministry of Stats Geekery, we thank you for listening to J1!

Total Listening Hours
Overall TLH: February 9,668 (345 per day) / January 10,798 (348 per day)
VIP TLH: February 652 (23 per day) / January 908 (29 per day)
Stream Launches: February 14,627 (522 per day) / January 16,980 (547 per day)
Average Listening Time (mins): February 39 / January 38
Average Simultaneous Listeners (ASL): February 14.38 / January 14.51
Free listening hours: February 9016 (322 per day) / January 9890 (319 per day)
Free listening ASL: February 13.41 (load factor 67.1%) / January 13.29 (load factor: 66.5%)

Regional statistics are based on the past 30 days (1/38~2/28)

J1 Worldwide Listening (% is share of J1’s TLH)
USA - 4,135 / 40.6% (January 4,180 / 38.7%)
JAPAN - 2,800 / 25.8% (January 2,987 / 27.7%)
Canada - 655 (up)
Singapore - 467 (dn)
Malaysia - 318 (up)
United Kingdom - 183 (up)
Switzerland - 117 (dn)
Germany - 115 (up)
France - 114 (dn)
Philippines - 66 (dn)

J1 USA Metro Focus Markets (% if share of J1’s TLH in the USA)
Bay Area - 529 / 12.79% (steady)
Los Angeles - 381 / 9.21% (dn)
New York - 306 (up)
Seattle - 275 (dn)
Honolulu - 186 (up)
Philadelphia - 86 (up)
Austin - 42 (dn)

J1 REC Operational Areas
Phoenix - 39 
Las Vegas - 6

Website Statistics
Page Loads: February 4,481 / January 4,005
Unique Visitors: February 2,029 / January 1,817 
First Time Visitors: February 1,420 / January 1,274

Show ASLs:
Saturday Countdown (4 episodes): February 15.00
Sunday Countdown (4 episodes): February 11.79
Michiasa Music first day (USA 2/28): 11.20

WHAT IS AN ASL?
ASL is short for (average simultaneous listeners).  It is a simple formula that we use to determine who many people are listening to the broadacst at one time.  We find the ASL to be a much more effective measurement than just counting listening hours.  To detemrine ASL, add up all of the hourly scores within a listening period and the divide by the number of hourly periods.

J1 thanks you for listening…. J1 LOVES YOU!